What is Trademark?
"Trademark" means a mark capable of being represented graphically and which is capable of distinguishing the goods or services of one person from those of others and may include a word, phrase, symbol or design, or combination of words, phrases, symbols or designs.
Why is it Important to Have a Trademark ?
Trademarking is a crucial step in safeguarding your brand's identity. It will deter competitors from duplicating your brand and stealing your customers. Trademarks provide protection for both businesses and consumers, making them an important part of running a successful company.
Advantages of Trademark
Trademark benefit both businesses and consumers. Trademark allow businesses to build an identity and reputation with customers, and thereby grow or expand their business. They allow consumers to take an informed buying decision by searching out the familiar brand names and avoid bad buying experiences by avoiding the brands they didn't like.
What are the Types of Trademark?
Following are different types of Trademark:
1. Product Mark - It is used on a product or a good rather than on a service.
2. Service Mark - It is used to represent a service rather than a product.
3. Collective Mark - It is used to inform the public about certain distinguished features of a product or service used to represent a collective.
4. Certification Mark - It is a sign that denotes a products origin, material, quality or other specific details which are issued by the proprietor.
5. Shape Mark - It is exclusively used to protect the shape of the product so that the customers find it relatable to a certain manufacturer and prefer to buy the product.
6. Pattern Mark - These are those products that have specific designed patterns that come out as the distinguishing factor of the product.
7. Sound Mark - It is a sound that can be associated with a product or service originating from a certain supplier.